Bio

 

Consulting Since 2000

Vice President, Director of Marketing - BuyMedia.com                                            1999 – 2000

Responsible for all communications and advertising for BuyMedia.com – a BtoB e-commerce service.  Responsible for PR, advertising, direct mail, telemarketing, sales, sales promotion and site development.  Also handled strategic direction, product development and enhancements and corporate administration.

Director, New Business - Herlihy Marketing Group                                                    1992-1999

Identified, sold and managed agency new business.  Increased agency size 150% ($7 million in additional billings), adding accounts such as Pacific Bell, Autodesk, Hibernia National Bank and Visa.  Responsible for marketing plans and direct mail, databases, and telemarketing for clients.  Developed PR effort including speeches and bylined articles.  Acted as database/telemarketing consultant for Arthur Andersen.

Director of Marketing - K-101 Radio                                                                        1990-1992

Handled marketing and PR for the station, including writing and production of TV and radio spots, direct mail, print and telemarketing.  Planned and executed special events and promotions. Staff of seven.

Senior Marketing Representative - OBS Direct                                                        1988-1990

Responsible for selling database services. Developed programs for Bank of America, San Francisco Giants and Borland.  Used knowledge of database design, list maintenance, computer personalization and analysis.

Direct Marketing Specialist - MCI Telecommunications                                        1986-1988

Developed direct marketing and communications plan including creative development, production, telemarketing, analysis, budgeting and strategic planning.  Coordinated agencies and outside vendors.

Senior Account Executive - J. Walter Thompson Direct                                    1984 – 1986

Account manager on Kaiser, Sprint, Chevron and new business.  Responsibilities included development and implementation of marketing plans, creative, research, list strategies and production coordination.

Assistant Account Executive - Grey Direct                                                        1983-1984

Assistant account manager on clients including Bank of America and Televideo.  Responsibilities included list strategy, production coordinating and estimating

Account Support - McCann-Erickson                                                               1981-1983

Support for start up of direct marketing division.  Support, list research and traffic for clients like Wells Fargo, PG&E, Levi-Strauss and Chevron.

Education:  Bachelor of Arts, California State University, Chico

Affiliations:

Chairman – Direct Marketing Association of Northern California

Past Governor, American Advertising Federation

Joey Award Winner for Copywriting