Direct Marketing, Lead Generation and Program Analysis

"Jackie really knows direct marketing and lead generation.  She knows how to kick off programs, how to plan follow up and contact for any responses and how to translate objectives and strategies into real results."

Valerie Fawzi, Senior Director of Marketing, Corticon Technologies

• Lead Generation - Working to identify qualified sources for sales, including list acquisition, prioritizing, qualifying and requalifying leads and distribution.  Includes closed loop lead generation programs.
• Direct Marketing - Working to develop campaigns to sell directly to consumers including catalog, website promotional programs, loyalty programs and direct mail.
• Database Work - Designing, refining and customizing databases.  Working with existing data or developing new programs.  Includes credit screening, data modeling, list hygiene, writing functional specs and sourcing hardware and vendors.
• Prospecting and List Acquisition Sources – Identifying sources for both consumer and business-to-business direct marketing including postal lists, email lists, lead guarantee programs, events, white paper and podcast programs and contact discovery.
• Analysis and Program Audits – Setting up tracking systems and test matrixes.  Analyzing campaign results and recommending rollout and ongoing campaigns from these.

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