Email Marketing and Deliverability

"Jackie is truly expert in how to do email  marketing.  She has the latest knowledge in what works in email and online programs and knows privacy and permission strategies as well.  She guest lectures at my Cal class and is always the most informative and popular speaker."

Gwen Kaplan, President, Ace Mailing and Instructor, U.C. Berkeley

• Create or refine email marketing programs.
• Create content, testing plans and offers.
• Source lists and create contact plan for existing email database.
• Review programs for CAN-Spam and best practice compliance.
• Source vendors or resources for email marketing including Email Solution Providers.
• Work with in-house team to refine programs.
• Increase deliverability through analysis of feedback loops, ISP relations, email identity and online reputation.
• Analyze email metrics and interpret areas for improvement.

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