Strategic Marketing Planning

"Jackie really gets marketing.  She worked with us to define our objectives and then followed up to make sure we got on track.  She doesn’t need much direction and you certainly don’t have to micro-manage her.  She gets right to defining the problems, finding the answers and making recommendations that bring results”

Jay Essa, General Manager, Viansa Winery and Italian Marketplace

Marketing Plans - Researching and writing marketing plans for new and existing products, including setting objectives, measuring effectiveness, determining budgets and implementation calendars.

• Marketing Kick Off - Setting up marketing from scratch, acting as temporary head of marketing, hiring staff and agencies and  providing executional plans.
• Refining Troubled Programs - analyzing and fixing underperforming marketing programs. 
• Research – Handling qualitative or quantitative research, including phone and written surveys and focus groups

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